The Living Soul of Indian Craftsmanship
Heirloom-quality Kashmiri crewel cushions and aari-embroidered bags — crafted by master artisans, finished for global markets, and ready for export.
Our Current Focus: Kashmiri Handicrafts
We begin in the breathtaking valley of Kashmir, where artistry passes through generations. Our initial range includes:
- Crewel Embroidered Cushion Covers (hand & machine work)
- Aari-embroidered / crewel-style Bags (machine work for now)
As our artisan network grows, we’ll add more traditional crafts from across India — always authentic, ethically sourced, and export-ready.
What You Can Order
Cushion Covers
🧵 Fabrics: 100% cotton, cotton duck, velvet cotton, silk/organza options
📏Sizes: 16×16, 18×18, 20×20 in (custom on request)
✂️ Finishing: concealed zipper, overlap envelopes, push buttons
📦Packaging: Individual poly bag + export carton (custom printed insert on request)
✨ Customizations available on request
Aari/Crewel Bags
🧳Types: Totes, sling/crossbody, box clutches (pilot range)
🧵Base: Suede and PU (per design)
🧷 Lining/Hardware: Durable lining, metal zip/closure; reinforced straps
🎁 Packaging: Dust bag + export carton; hangtag/private label available
✨ Customizations available on request
Compliance & Quality
🧵 Textiles: REACH/GPSD-aligned materials and labelling guidance
🧼 Care Labels: Fabric + wash symbols; brand care card on request
🔍 QC: Pre-dispatch inspection; dimensional & seam-strength checks
📄 Docs: Commercial invoice, packing list, AWB/BL; CO if required
Explore Collections
Kashmiri Crewel Cushion Covers
• Traditional motifs • modern palettes • export finishing
Aari-Embroidered Bags
• Everyday-friendly designs • sturdy builds
Why Buyers Choose Our Handicrafts
Authentic & Traceable
Direct artisan clusters, fair pricing models
Built for Export
Consistent sizing, stitching QC, safe packing
Private Label Ready
Custom tags, inserts, and packaging
